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Gemstones

Gordon wants you to understand what you're buying. The four most popular factors used to measure diamond quality are cut, color, clarity, and carat weight.

Gemstones Color

The highest quality gemstones are recognized by the jewelry industry by the purity of hue, depth of tone, and color saturation. Gemstone colors come in a variety of hues: one gemstone may have a variety of hues, and many gemstones may be available in any one hue. Prices for these varieties are based upon factors such as durability, rarity and popularity. Brighter, more vivid colors with a medium saturation are the most sought-after. Typically, very pale or dark shades, or gems with grey-tinged edges tinged are less expensive. However, personal tastes will drive desirability, regardless of price or popularity.

Gemstone Clarity

Due to the way gemstones form in the earth, almost all contain tiny fractures called inclusions. Generally, flawless gemstones are very rare and valuable, however even most high-end gemstones are at least slightly included. The best value is found in gems that are lightly- to moderately-included, yet some gemstones, like emeralds and red tourmaline, always have visible inclusions, so those inclusions detract less from their value. Certain inclusions can also indicate from where in the world the gemstones were mined. Clarity has the most impact on lighter-hued gemstones, because the inclusions are most visible.

Gemstones Cut

Gemstone cuts are similar to diamond cuts. However, unlike diamonds, with gemstones there isn't an "ideal" cut geometrically configured for maximum brilliance. A high-quality gemstone cut is one that presents the most even color, exposes the fewest inclusions, and displays the majority of the gemstone weight when set in jewelry.

Gemstones Size

Like diamonds, gemstones are measured by the carat, which is one-fifth of a gram. Size sometimes, but not always, has an impact on the gemstone’s price. Gemstones like the Emerald, Ruby and Sapphire rarely occur in large sizes, so larger stones typically fetch higher prices. Amethyst, Citrine, Blue Topaz and Amber more frequently occur in large sizes, so a larger stone may be less pricy than the same sized Emerald. A one-carat Blue Topaz and a one-carat Ruby may be the same weight but not the same size, due to gemstone density.

Gemstones Enhancements

Nearly all colored gemstones available have been enhanced. Gemstones that have not been enhanced but exhibit desirable color and clarity are very recognizable by the extravagant price they command. Some enhancements, such as heating, are an expected part of the polishing and finishing process and are accepted by the jewelry industry, and by Gordon Jewelry.
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